Cooking Up Results with Smart Marketing

Marketing Science helped Create Kitchen + Bar integrate marketing and analytics with Shopify to drive over $7 ROAS and keep class vacancy rates below 5%.

Problem Statement

Create Kitchen + Bar, a hands-on cooking school, needed integrated digital marketing and analytics support to optimize class bookings, improve marketing performance, and ensure stability across seasonal demand fluctuations—all within the constraints of their Shopify-based ecommerce platform.

Situation

Since 2018, Create Kitchen + Bar has relied on Shopify to manage class schedules and sell tickets, but lacked the marketing infrastructure and visibility needed to scale effectively. They needed a partner to establish accurate data tracking, integrate key marketing tools, and continuously optimize campaigns in alignment with seasonal patterns.

Summary

By integrating marketing platforms with Shopify and building a strong analytics foundation, Marketing Science helped Create Kitchen + Bar achieve a ROAS of over $7 and maintain class vacancy rates below 5%. Ongoing optimization and automated reporting give the business clarity and control, even through seasonal shifts.

Key Results

  • Achieved a consistently low class vacancy rate of under 5% by optimizing campaign timing, creative, and targeting.
  • Maintained an average return on ad spend (ROAS) exceeding $7 across all digital marketing channels for 12 consecutive months.

Testimonial

Chef Ras, Owner
Create Kitchen & Bar

“Jason and his staff are rockstars! They are clear and precise when it comes to communicating what objectives need to be done in order to help build your business. They help us with monthly meetings on SEO, online marketing, and keyword analysis. Did I mention that they helped build our beautiful website from scratch? We were on a time crunch and they knocked it out of the park with both functionality and visuals on our website.

I will continue working with them as our business grows and I highly recommend The Marketing Science. 11/10!”

Solution

We began by implementing Google Analytics (later upgrading to GA4) using a custom Google Tag Manager container embedded in the Shopify theme and integrated into the checkout flow. We then set up Google Search Console, Google Ads, Facebook Ads, and Mailchimp, ensuring each platform was properly tracked and aligned with a unified measurement strategy. Campaign performance across these platforms was monitored through an automated Looker Studio dashboard, providing a clear view of both paid and organic marketing performance. Monthly meetings with the client enabled agile adjustments to messaging, spend, and targeting based on seasonal trends and campaign performance.

Results

By continuously optimizing campaign timing, creative, and targeting strategies, we helped Create Kitchen + Bar maintain a class vacancy rate under 5% year-round—even during off-peak summer months. Over the past 12 months, the business achieved an average return on ad spend (ROAS) exceeding $7, demonstrating the efficiency and impact of a data-driven marketing approach.

Optimize Marketing Tech

Marketing Science helps clients like Create Kitchen + Bar optimize their marketing technology by integrating platforms such as Shopify, Google Analytics, Google Ads, Facebook Ads, and Mailchimp into a cohesive, trackable system. We ensure accurate data collection, streamline performance reporting, and create automated dashboards that give clients clear, actionable insights. This foundation allows for smarter campaign decisions, improved return on ad spend, and agile adjustments to meet seasonal or evolving business needs—all while reducing reliance on manual tracking or guesswork.

Digital Marketing Integration

Marketing Science helps clients like Create Kitchen + Bar succeed with digital marketing by building a strong foundation for measurement, integrating platforms for seamless tracking, and continuously optimizing campaigns based on performance. Through thoughtful strategy, clear reporting, and hands-on support, we help businesses make smarter marketing decisions, maintain high occupancy, and achieve strong returns on their advertising investments—even in highly seasonal environments.