Empowering a Creative Agency with Scalable Analytics to Drive Measurable Results

Problem Statement

Peter Mayer, a creative and media advertising agency based in New Orleans, excels in brand development and storytelling but needed deeper digital analytics capabilities to meet the growing data expectations of their clients. Without internal analytics specialists, they faced challenges in implementing marketing technology, generating actionable insights, and proving campaign effectiveness.

Situation

To continue delivering impactful campaigns and stay competitive in a data-driven landscape, Peter Mayer sought a strategic partner who could fill their digital analytics gap. They required support across multiple fronts—Google Analytics implementation, A/B testing strategies, marketing data integration, automated reporting, and internal team training. The agency needed someone who could work directly with clients, support new business efforts, and seamlessly integrate into their workflow to make analytics a reliable and scalable part of their service offering.

Summary

Marketing Science partnered with Peter Mayer, a New Orleans-based creative agency, to enhance their digital analytics capabilities and support high-impact media and branding campaigns. By providing expert implementation, analysis, and training across tools like Google Analytics and Adobe Analytics, we helped the agency deliver stronger results for clients, win new business, and make data a core part of their strategy.

 

Situation

  • Worked with Peter Mayer team to win back CenturyLink as Agency of Record
  • Planned and implemented in-store and digital media tracking for national Zatarain’s Mardi Gras campaign across all digital channels for multiple years; we made Zatarain’s synonymous with Mardi Gras

Solution

Marketing Science became an embedded partner within the Peter Mayer team, providing hands-on analytics expertise and strategic support across client accounts and agency operations. We collaborated directly with Peter Mayer’s internal teams and their clients to implement reliable measurement frameworks, streamline marketing data pipelines, and surface insights that drove stronger creative and media outcomes.

Our support spanned a wide range of services—including Google Analytics and Adobe Analytics implementations, cross-channel media tracking, A/B testing strategy, marketing technology integration, and digital analytics training. In addition to delivering key client projects, we also contributed to new business development efforts, helping Peter Mayer win back major accounts such as CenturyLink.

Results

Through our partnership, Peter Mayer was able to elevate its digital capabilities and deliver measurable performance alongside its creative and media campaigns. With accurate tracking, improved reporting, and streamlined analytics processes, the agency gained the confidence to lead with data in both client work and new business opportunities.

Our collaboration enabled successful delivery across a wide range of client engagements—including long-term campaign attribution for Zatarain’s, digital funnel reporting for Louisiana Economic Development, and post-merger analysis for CenturyLink. By embedding analytics expertise into the agency’s workflow, we helped Peter Mayer make data a core part of their value proposition and enhance the effectiveness of every campaign.

Enabling Agency Success

We help agencies like Peter Mayer extend their capabilities by handling complex data implementations, building insightful reporting frameworks, and developing testing strategies that drive performance. By acting as a seamless extension of the team, we allow agencies to focus on what they do best—creative and strategy—while confidently delivering measurable, data-driven results for their clients.

Clear Campaign Analytics

Marketing Science enables agencies like Peter Mayer to provide clear, actionable analytics that enhance client trust and campaign effectiveness. By setting up reliable tracking systems, standardizing reporting frameworks, and translating complex data into insights clients can understand, we help agencies tell a compelling story about performance and value. This clarity empowers both the agency and its clients to make smarter decisions, optimize strategies in real time, and demonstrate the true impact of their creative and media work.