KarshHagan provides analytics and data services with Marketing Science

While KarshHagan excels in creative and building brands, they needed support for digital and analytics efforts to enable client success.

Problem Statement

KarshHagan, a full-service ad agency, wanted to strengthen its reporting capabilities to deliver deeper, more actionable insights to clients across a wide range of industries. While the agency was running sophisticated media campaigns, their existing analytics setup lacked the automation, granularity, and cross-channel integration needed to confidently measure full-funnel performance, demonstrate ROI, and scale strategic recommendations.

Situation

KarshHagan needed a partner to provide Analytics and Data expertise to help them deliver key brand initiatives for clients digital growth. Karsh lacked internal resources to guide client conversations on analytics and data. They needed specific support for Google Analytics and Google Tag Manager implementation, A/B testing strategy, Tableau and Looker dashboarding, Marketing technology data integration and automation, and Digital Analytics training.

Summary

Marketing Science partnered with KarshHagan to clarify and streamline analytics for key clients, equipping the agency with actionable insights to improve digital performance. By refining dashboards and building better measurement frameworks, they helped turn complex data into a strategic advantage for both the agency and its clients.

 

Key Results

  • Defined dataLayer and analytics workflow and partnered with agency developers to implement and maintain Google Tag Manager and Google Analytics for 7+ years
  • Migrated 5 agency clients to GA4, leading them through KPI identification, solution design, implementation, reporting development, and training

Testimonial

David Stewart, VP of Creative Technology from Karsh Hagan

Solution

Marketing Science was chosen as the partner to work with Karsh staff and integrate with key Digital projects to enable Agency success. We worked directly with clients for project delivery and worked with the Karsh team for new business pitches.

Partner Highlights

Defined dataLayer and analytics workflow and partnered with agency developers to implement and maintain Google Tag Manager and Google Analytics for 7+ years

Migrated 5 agency clients to GA4, leading them through KPI identification, solution design, implementation, reporting development, and training

Results

Through a variety of data and analytics projects we elevated Karsh’s offering so their creative and media solutions could shine and Karsh could showcase their powerful results.

Here is a short list of projects and focus areas

  • Pinnacle Bank: Google Analytics + Google Tag Manager set up and management, Data integration and automation

  • Metro State University: Google Analytics + Google Tag Manager set up and management

  • Inspirato: Google Analytics + Google Tag Manage set up and management

  • Under Canvas: Google Analytics + Google Tag Manager set up and management

  • Fourpoint Energy: Google Analytics + Google Tag Manager set up and management

  • Longpoint Minerals: Google Analytics + Google Tag Manager set up and management

  • CU Anschutz: Tableau dashboarding design and maintenance

  • First on Site: Google Analytics + Google Tag Manager set up and management

  • Interstate Restoration: Google Analytics + Google Tag Manager set up and management

  • TDAI: Google Analytics campaign tracking and dashboard development

  • UCCS: Tableau dashboarding design and maintenance

Expand Service Offerings

Marketing Science helps agencies expand their service offerings by delivering advanced analytics, custom dashboards, and performance measurement frameworks that add strategic value to client campaigns. By turning complex data into clear, actionable insights, we enable agencies to offer deeper reporting, smarter targeting, and stronger ROI for their clients.

Build Client Trust

Marketing Science helps agencies build trust with their clients by delivering clear, consistent, and data-backed reporting that demystifies performance results. With accurate insights and transparent measurement, agencies can confidently show what’s working, what’s not, and where to focus next.