There are over 5,000+ different marketing tools available today. Each of them is a data silo your analysts manage and report on separately. As a result:
The average analyst spends 70% or more of their time managing spreadsheets, gathering different reports, and cleaning data.
Your analysts are spending their time collecting and managing data. But your business insights and direction. Your analysts need to be using the data collected through these marketing tools to tell the stories of your campaigns, your ads, and your business success.
To tell the data's story, we have to solve three problems:
1. Marketing data is in many locations and formats
2. Analysts do not have a proper reporting and analytics tool
3. Analysts need support from an experienced analysts and data scientists
Our Solution: The Marketing Science Department are experts at marketing data wrangling and have an approach and tools that will handle all your data and provide the support you need to tell your most compelling brand stories. Here are the pillars of our approach:
Here is how we solve these problems: 1. We standardize your data and make it accessible in one place; learn how we do DATA AGGREGATION 2. We set up and train you and your team on YOUR reporting or Business Intelligence tool (we can recommend one for your needs if that helps); learn how we do REPORTING SOLUTIONS 3. We are your partners and provide support for you on all parts of your analytics journey, we also provide anomaly detection so you know when important events take place; learn how we help you GET INSIGHTS
Find Out More to get in touch, we offer a complimentary review of any data needs you have. Alternatively reach us at twitter @_marketing_sci or more contact info below.
Aggregating your data starts with a Data Pipeline. We then add Connectors and Destinations to get exactly what you need.
Each marketing data source we retrieve data from is a Connector. Destinations are where we send data. These are usually databases but can be a BI / Analytics tool.
Watch the video below for an overview.
Reporting Technology Solutions
We work with and support a variety of reporting and BI tools. Here is a short list of our favorites:
How do we generate insights? Insights come from a combination of knowing when changes are happening to your data and making sure you can take action on those changes. To help create insights, we provide Anomaly Detection and Analyst Support.
Anomaly Detection All Data Pipelines include Anomaly Detection with alerting so if any trend changes you get notified. These changes are often the foundation for insights and stories. When you notified you can take advantage and be the first to share!
Analyst Support We work side-by-side with you to understand your needs and make sure you understand the data you have along with how to query and turn that data into powerful stories. We can also work as a member of your team helping you to get the best data out to stakeholders.
HIPAA Compliance For those who need HIPAA compliance, we are certified and can sign that BAA Fill out the contact form below for a complimentary review of your data needs. We're here to help you deliver actionable data to the key stakeholders in your organization, so you can make informed decisions.