your own marketing data warehouse
There are over 5,000+ different marketing tools available today. Each a data silo your analysts manage and create separate reports from. Because of this:
The average analysts spends 70% or more of their time managing spreadsheets, gathering different reports, and cleaning data.
Your analysts are spending their time collecting and managing data. But your business insights and direction. Your analysts need to be using the data collected through these marketing tools to tell the stories of your campaigns, your ads, and your business success.
In order to create the stories illustrating your great campaigns and strategy, we have to solve these problems:
- 1. Marketing data is in many locations and formats
-- All Marketing data should be aggregated into one data source
- 2. Analysts do not have a proper reporting and analytics tool
-- Analysts need a proper reporting and analytics tool
- 3. Analysts need support from an experienced analyst team
-- Get support from an experienced analyst team along with machine learning support to identify the most important results
The Marketing Science Department are experts at marketing data wrangling and have an approach and tools that will handle all your data and provide the support you need to tell your most compelling brand stories. Here are the pillars of our approach:
Aggregating your data starts with a Data Pipeline. We then add Connectors and Destinations to get exactly what you need.
Each marketing data source we retrieve data from is a Connector. Destinations are where we send data. These are usually databases but can be a BI / Analytics tool.
Watch the video below for an overview.
Tools we pull data from (Connectors):
Databases and data stores that we send data to (Destinations):
Reporting Technology Solutions
We work with a support a variety of reporting and BI tools. Here is a short list of our favorites:
How do we generate insights?
Insights come from a combination of knowing when changes are happening to your data and making sure you can take action on those changes. To help create insights, we provide Anomaly Detection and Analyst Support.
All Data Pipelines include Anomaly Detection with alerting so if any trend changes you get notified. These changes are often the foundation for insights and stories. When you notified you can take advantage and be the first to share!
We work side-by-side with you to understand your needs and make sure you understand the data you have along with how to query and turn that data into powerful stories. We can also work as a member of your team helping you to get the best data out to stakeholders.
For those who need HIPAA compliance,
we are certified and can sign that BAA
Fill out the contact form below for a complimentary review of your data needs. We're here to help you deliver actionable data to the key stakeholders in your organization, so you can make informed decisions. Complete the form today for immediate feedback!