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Correlation is not Causation: My windshield wipers don’t make it rain

For many of us analysts when we see a high correlation value (preferably adjusted R^2) we get all excited because we have found a likely cause for the change in what we are modeling. However, correlation is not causation. Correlation measures the strength of relationship, the degree that one variable changes with another. In many [...]

Facebook allows iframes in page tabs, huge tracking win

Big news from Facebook today: iframes can now be used to create page tabs. Here is the facebook developer blog entry. Previously tracking the page tabs was almost fruitless. Being able to pull in content from an iframe will open up real tracking for page tabs. In a previous post, I detailed adding iframe tracking [...]

Facebook and Adobe SiteCatalyst + Google Analytics Implementation

Testing Facebook implementations for SiteCatalyst and Google Analytics Recently, I was tasked to get a working understanding and example of what implementation options were available for tracking Facebook activity with SiteCatalyst. The goal was to track Facebook with as much similarity to our site as possible. This would make it easier to extend the existing [...]

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Use Fiddler to test Adobe SiteCatalyst s_code

Fiddler and SiteCatalyst testing One of the most useful tactics for testing s_code functionality is using Fiddler (http://www.fiddler2.com) to use a local copy of the s_code to send traffic to a test report suite. This makes it easy to test code changes and using a separate report suite makes it easy to validate the results [...]