Analytics • Development • Data Integration • Data Visualization

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Learn about our MIND Analytics Platform

One of the tools we have created is an Analytics Platform we call MIND. It enables clients to manage their data and create dashboards from all their services and campaigns. Each client gets their own open database so there is no cross-over with other clients and they can directly access their own data with other […]

About The Marketing Science Department

Welcome, my name is Jason Pierce and I am a freelance analytics developer with The Marketing Science Department. Think of me as your virtual headcount; an on-call analytics and development resource for your data-intensive project.

As an analytics developer, I create tools and build automated solutions so clients can collect, transform, model, and visualize critical data. In my 15 years of experience, I have worked with 120 clients from startups to Fortune 100 in verticals including consumer package goods, telecom, ecommerce, tourism, sporting goods, software, and automotive.

Blog

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Introducing the Datafeed Hamster

Why make the Hamster? We have worked with several clients who have needed to use the Data Feeds from Adobe Marketing Suite > Analytics (used to be SiteCatalyst) for exploratory analysis, debugging, or customer segmentation. For the uninitiated, the data feed is the data collected from each beacon sent in to the Adobe servers. As […]

dashboard_1

Learn about our MIND Analytics Platform

One of the tools we have created is an Analytics Platform we call MIND. It enables clients to manage their data and create dashboards from all their services and campaigns. Each client gets their own open database so there is no cross-over with other clients and they can directly access their own data with other […]

Correlation is not Causation: My windshield wipers don’t make it rain

For many of us analysts when we see a high correlation value (preferably adjusted R^2) we get all excited because we have found a likely cause for the change in what we are modeling. However, correlation is not causation. Correlation measures the strength of relationship, the degree that one variable changes with another. In many […]

Facebook allows iframes in page tabs, huge tracking win

Big news from Facebook today: iframes can now be used to create page tabs. Here is the facebook developer blog entry. Previously tracking the page tabs was almost fruitless. Being able to pull in content from an iframe will open up real tracking for page tabs. In a previous post, I detailed adding iframe tracking […]